Sainsbury 'Comic Relief' by AMV BBDO

Jamie Oliver stars in a new TV ad for Sainsbury's in support of Red Nose Day.

The 30 second ad shows Sainsbury’s customers and colleagues getting into the Comic Relief spirit by dressing in a variety of bizarre costumes.

The ad was created by AMV BBDO and directed by Sam Cadman on location in Sainsbury’s Sydenham store in South London.