The supermarket retailer is to launch a new web site in June and is working with Carlton to establish a presence on interactive TV.
A total of £19.7 million was spent on e-commerce in the year to 1 April 2000, according to preliminary results released today, and underlying operating profits were down 27.2 per cent to £542m.
New chief executive Peter Davis said: "Customers tell us that they look to us for advice and ideas. Our Taste for Life web site being launched in June provides exactly that and we believe it will be the best in the UK for food and drink."
Davis outlined plans to speed up the Sainsbury's To You internet shopping service. A new dedicated picking centre in west London opens this summer to service customers within the M25 and smaller centres and stores will now be used to speed up the service in areas outside London.
Sainsbury is also launching an e-commerce strategy for its DIY subsidiary Homebase later this year.