Sainsbury's "Active Kids" by Abbott Mead Vickers BBDO

David Beckham and the Paralympic swimmer Ellie Simmonds star in Sainsbury’s new ad promoting the supermarket's Active Kids scheme. Abbott Mead Vickers BBDO created the spot, in which a young boy comes home to his family and presents them with a pizza. Asked if he made it himself, the boy responds that he had a little help, and the action switches to a busy classroom where Beckham – who also narrates – and Simmonds are lending a hand. The spot was written by Phil Martin, art directed by Colin Jones and directed by Owen Harris through Outsider.


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