"Everything you need for a party" 2000
In the above ad from 2000 Jamie Oliver is seen in his kitchen getting ready for his Christmas party dishing out crisps and nuts, and making dips and cocktails.
The spot also features his wife Jules getting ready for the party, blow-drying her hair and picking out a dress.
"Jamie & Jules" 2000
It’s Jules Oliver's turn to cook Christmas dinner, but she says that she hates cooking. So she takes a trip to Sainsbury’s while Jamie gets the tree ready.
The voiceover at the end says, "You don’t need to be a great cook to have a great Christmas with Sainsbury’s."
"Ant and Dec" 2008
Jamie Oliver starred alongside Ant and Dec in this ad. The chef literally bumps into the duo in the supermarket filling up their trolley with pickled onion and pineapple chunks.
Oliver takes pity on them and shows them how to make salmon, Stilton and cranberry toasted ciabattas for their Christmas party.
In the above ad from 2011 the spot cuts from showing people dressed up as pantomime characters to a close up of Jamie Oliver cooking Christmas dinner.
He takes it into a theatre where all the characters come and sit down to enjoy the food together for a "show-stopping Christmas".