Sainsbury's Christmas: the Twitter reaction

The Sainsbury's Christmas teaser ad, which launches in tonight's episode of 'Coronation Street', is already generating debate on Twitter.

Sainsbury's: Christmas ad generates Twitter buzz
Sainsbury's: Christmas ad generates Twitter buzz

The ad is a three-and-a-half minute preview of a 50-minute crowd sourced documentary commissioned by the retailer and directed Oscar-winning director Kevin Macdonald.

Many on Twitter have described the ad as "emotional", while some have questioned the need for "lavish" Christmas ads. This month festive offerings from John Lewis, Debenhams and Marks & Spencer have been released.

To see the latest Christmas ads as and before they launch, visit the Campaign Christmas page.

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