Sainsbury's "Every bit of Christmas" by Wieden & Kennedy

Sainsbury's departs from previous blockbuster Christmas specials for an ad extending its "Living well" campaign that launched in January.

The supermarket composed an original song and cast real people and employees to sing along to it, continuing the black and white motif with orange font featured in other spots this year.  There are also cameos from Kermit the Frog and actor Ricky Tomlinson. It was created by Mico Toledo and Juan Sevilla, and directed by Iconoclast’s We Are From LA, the French directing duo best known for Pharrell Williams’ Happy music video. 


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