Sainsbury's "Every bit of Christmas" by Wieden & Kennedy

Sainsbury's departs from previous blockbuster Christmas specials for an ad extending its "Living well" campaign that launched in January.

The supermarket composed an original song and cast real people and employees to sing along to it, continuing the black and white motif with orange font featured in other spots this year.  There are also cameos from Kermit the Frog and actor Ricky Tomlinson. It was created by Mico Toledo and Juan Sevilla, and directed by Iconoclast’s We Are From LA, the French directing duo best known for Pharrell Williams’ Happy music video. 

Credits

Creative directors
Executive creative directors
Group account director
Account director
Account manager
Planning director
Planner
Exec TV producer
Project director
Creative producers
Creative production assistant
Design director
Motion/animation designer
Studio artworker
Production company
Director
Executive producer
Line producer
Director of photography
Editorial company
VFX company
VFX executive producer
Flame lead
Animation lead
Food directing
Music company
Mix company
Sound design & mix

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