Sainsbury's "Food dancing" by Wieden & Kennedy London

Sainsbury's has kicked off a major shift in strategy with a joyful film starring people dancing in their kitchens.

The spot, "Food dancing", is the first since Sainsbury’s moved its ad account out of Abbott Mead Vickers BBDO and into Wieden & Kennedy after 35 years. The ad’s unveiling came as marketing director Sarah Warby announced she was leaving without a job to go to. 


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