Agencies have been contacted with a request for quotation through AAR.
Sainsbury’s moved its £60m ad business to W&K in August, ending its 35-year relationship with Abbott Mead Vickers BBDO.
Although AMV was the lead agency for Sainsbury’s entire ad business, the supermarket now wants to appoint a separate shop for Tu and homeware to allow W&K to focus on food.
In 2014, Gravity Road created an online ad to promote Tu’s Christmas jumpers on a project basis. Gravity Road is Sainsbury’s retained digital content agency for the food business.
A Sainsbury’s spokeswoman said: "We can confirm that we’ve recently launched an open pitch process, inviting agencies to tender for Sainsbury’s non-food business. These services include strategic planning and development of creative communications for Tu, as well as general merchandise."