Sainsbury's "Thank you" by Wieden & Kennedy London

Sainsbury's celebrates employees for their efforts during the coronavirus pandemic.

The TV spot shows supermarket staff as they work through the bustle of shops, ending with a message of thanks for "making us safer" as the lockdown continues.

Supported by social, out-of-home, press and radio activity, the work was created by Joe Bruce and Albert Pukies, and directed by Chris Boyle through Private Island.

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