Sainsbury's "The big night" by Wieden & Kennedy

Sainsbury's has brought together schoolchildren from across the UK for an epic of contemporary school nativity/musical theatre in its big Christmas spot.

Dressed as an array of Christmas icons, decorations and other essential items - including an electrical plug - the performance sees the enthusiastic young cast assemble a Christmas tree while belting out New Radicals song Get what you give. It will be supported by product-led ads across TV and other media.


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