Sainsbury's "The big night" by Wieden & Kennedy

Sainsbury's has brought together schoolchildren from across the UK for an epic of contemporary school nativity/musical theatre in its big Christmas spot.

Dressed as an array of Christmas icons, decorations and other essential items - including an electrical plug - the performance sees the enthusiastic young cast assemble a Christmas tree while belting out New Radicals song Get what you give. It will be supported by product-led ads across TV and other media.

Credits

Creative director
Executive creative directors
Group account director
Account director
Account manager
Account executives
Communications planning director
Planning director
TV producer
Production assistant
Project director
Design director
Motion/animation designer
Studio artworker
Studio manager
Production company
Director
Executive producer
Line producer
Director of photography
Editorial company
Editor
VFX company
VFX producer
3D lead
2D lead
Music company/supervisor
Publishers
Master
Sound post-production company
Sound design and mix