Sainsbury's "The greatest gift" by Abbott Mead Vickers BBDO

James Corden supplies the vocals for Sainsbury's animated "The greatest gift" campaign, which is raising funds for Great Ormond Street Hospital Children's Charity.

His song was written by Bret McKenzie from Flight of the Conchords.

It's been a busy year for Corden. In addition to his US chat show, he's also been clocking up screen time with brands, appearing in ads for Apple and Confused.com, as well as McDonald's crowdsourced Christmas Day ad in 2015.

Credits

Head of broadcast comms, Sainsbury’s
Creative directors
Copywriter
Art director
Agency planner
Media
PHD
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Animation director
Animation production company producer
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Production designer
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Audio post-production
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Singer
Arranger