Sainsbury's trials convenience store with no checkouts

Cashless transactions already account for 82% of central London shop.

Sainsbury's Local: trial is taking place in Holborn, London
Sainsbury's Local: trial is taking place in Holborn, London

Sainsbury’s has removed the checkout area and tills from its Holborn Circus store in London in a three-month experiment to see if paying by smartphone makes shopping more convenient.

The Sainsbury’s Local, located at 123 Holborn, was chosen for the trial because 82% of transactions were already cashless.

There will be a helpdesk for people who want to pay using cash or card, but otherwise customers have to use the Sainsbury’s SmartShop app downloaded to their smartphone.

Customers will need to scan their groceries on their phone as they go around the store, pay via the app and scan a QR code before leaving.

Sainsbury’s claims it is the UK’s first till-free grocery store. In the US, the development of till-free stores is being led by Amazon’s Go format, which takes convenience further by dispensing with the need to scan items. Amazon has so far opened at least six Go stores in the US and is reported to have picked a site to open one in central London

Sainsbury's introduced its app in August last year and it can now be used in eight Local stores across London.

Sainsbury’s group chief digital officer, Clodagh Moriarty, said: "This is an experiment rather than a new format for us – it hasn’t been done in the UK before and we’re really excited to understand how our customers respond to the app experience. We’ll be with our customers and colleagues all the way over the coming months, iterating continuously based on their feedback before we decide if, how and where we make this experience more widely available."

Become a member of Campaign

Get the very latest news and insight from Campaign with unrestricted access to , plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an alert now

Partner content