Sainsbury's Tu "Summer of love" by Portas

Sainsbury's Tu is celebrating all bodies this summer with an inclusive campaign featuring real women who were street cast.

With no filters or retouching, the women in the ads "dance like nobody’s watching" and don’t let their body hang-ups hold them back from feeling free during the season. The work builds on Tu’s "All boobs welcome" campaign earlier this year and will also include real stories from women shared on Instagram. It was created by Zara Ineson and Lisa Comerford at Portas.


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