Salary snapshot: Marketing manager

LONDON - Typically reporting to the marketing or sales and marketing director, a marketing manager is usually responsible for implementing the company's marketing strategy.

Salary snapshot: Marketing manager

This is likely to include the planning and provision of tactical and strategic advice as well as control over the product, promotional activity, pricing and distribution.

A marketer at this level is likely to be about 38 years old and take home an annual salary of £56,939, according to data collected by the Chartered Institute of Marketing and Croner Reward, which supplies remuneration statistics to the industry. The last average bonus received by marketers at this level was £7150.

The best-paid marketing managers are in Scotland where they can expect to earn £66,000. The worst-paid are in the South West, with an annual wage packet of £52,538.  Of marketers at this level, 56% are male.

Marketing managers

Basic salary£56,939
Maximum potential bonus£7150
Average age38
Typical company carBMW 3 Series
% with company car27
Maximum list price allowed£30,000
Employee pension rate5%

Source: CIM and Croner Reward, a Wolters Kluwer business

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