Their job will generally involve assisting in the collection and analysis of market research information as well as looking after direct mailings, advertising campaigns and point-of-sale material.
With a typical salary of £27,397, according to data collected by the Chartered Institute of Marketing and Croner Reward, which supplies remuneration statistics to the industry, a marketer at this level is also likely to be paid a bonus of £1,800. A marketing officer working in the food, drink or tobacco sectors can expect to take home a slightly bigger annual salary of £32,000, while those working in transport can earn £41,215. Those with marketing officer roles in the hotel, catering or travel industry are likely to get a smaller pay packet of £26,000.
| Marketing officers | |
| Basic salary | £27,397 |
| Maximum potential bonus | £1800 |
| Average age | 28 |
| Typical company car | Audi A3 |
| % with company car | 6 |
| Maximum list price allowed | £20,000 |
| Employee pension rate | 5% |
| Source: CIM and Croner Reward, a Wolters Kluwer business |