SALARY SURVEY 2000: Money Talk

Welcome to the Media Business salary survey, we hope it is an interesting read and a useful tool for employees and employers alike.

Welcome to the Media Business salary survey, we hope it is an

interesting read and a useful tool for employees and employers

alike.



Take them or leave them, the figures you will find in the following

pages are a rare species - survey results you can believe in. They are

based not on a quick ring-round by an uninterested telemarketing

company, but on a whopping sample of almost 1,800 candidates -

unprecedented in this market.



For this information we have to thank four of the media industry’s most

highly respected recruitment consultancies: Carreras Lathane, Phee

Farrer Jones, Price Jamieson and The Davis Company.



These four have delved into their archives and databases to produce a

record of the salaries and actual commission earned by all the

candidates they have registered in the past 12 months.



Of course, this methodology is not foolproof. Candidates might - heaven

forbid - have exaggerated their incomes. But they are far less likely to

boost the sums involved when they are talking to their recruitment

consultants (who encourage honesty and respect confidentiality) than if

we were to poll them individually. In addition, by having such a large

sample, we hope to have compensated for one or two freakish results.



The other thing to say about our methodology is that we have chosen to

show all our results in terms of averages - the average salary and

commission earned in each sector at each rung on the career ladder.



The advantage of this is it allows for a quick and easy comparison of

the sectors and enables you to gauge how you are faring salary-wise

against your peers. Salary bands would have been more ambiguous and made

comparison more tricky.



However, using averages means we are leaving some of the interpretation

up to you - the average is just a benchmark. If your salary is well

above or below the average quoted, you have to decide whether it is a

result of your high or low level of experience, your impressive or

disappointing performance or your employer being unusually generous or

unfairly tight fisted. Over to you.



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