Welcome to the Media Business salary survey, we hope it is an
interesting read and a useful tool for employees and employers
Take them or leave them, the figures you will find in the following
pages are a rare species - survey results you can believe in. They are
based not on a quick ring-round by an uninterested telemarketing
company, but on a whopping sample of almost 1,800 candidates -
unprecedented in this market.
For this information we have to thank four of the media industry’s most
highly respected recruitment consultancies: Carreras Lathane, Phee
Farrer Jones, Price Jamieson and The Davis Company.
These four have delved into their archives and databases to produce a
record of the salaries and actual commission earned by all the
candidates they have registered in the past 12 months.
Of course, this methodology is not foolproof. Candidates might - heaven
forbid - have exaggerated their incomes. But they are far less likely to
boost the sums involved when they are talking to their recruitment
consultants (who encourage honesty and respect confidentiality) than if
we were to poll them individually. In addition, by having such a large
sample, we hope to have compensated for one or two freakish results.
The other thing to say about our methodology is that we have chosen to
show all our results in terms of averages - the average salary and
commission earned in each sector at each rung on the career ladder.
The advantage of this is it allows for a quick and easy comparison of
the sectors and enables you to gauge how you are faring salary-wise
against your peers. Salary bands would have been more ambiguous and made
comparison more tricky.
However, using averages means we are leaving some of the interpretation
up to you - the average is just a benchmark. If your salary is well
above or below the average quoted, you have to decide whether it is a
result of your high or low level of experience, your impressive or
disappointing performance or your employer being unusually generous or
unfairly tight fisted. Over to you.