SALE OF THE WEEK

Anybody who has seen the sci-fi blockbuster The Matrix will recall that it features the weirdest phone box scenes since Doctor Who first stepped out of the Tardis. Phonesites account manager Janet Stansfield certainly remembers them, because she adapted the idea to promote the film’s launch on Warner Home Video this week. As well as wrapping phone boxes all the way down Oxford Street, Phonesites has given kiosks in Edinburgh, Glasgow, Birmingham and Manchester the exterior makeover. And while just 500 wraps go up this week, a total of 3,000 will be out there between now and Christmas.

Anybody who has seen the sci-fi blockbuster The Matrix will recall

that it features the weirdest phone box scenes since Doctor Who first

stepped out of the Tardis. Phonesites account manager Janet Stansfield

certainly remembers them, because she adapted the idea to promote the

film’s launch on Warner Home Video this week. As well as wrapping phone

boxes all the way down Oxford Street, Phonesites has given kiosks in

Edinburgh, Glasgow, Birmingham and Manchester the exterior makeover. And

while just 500 wraps go up this week, a total of 3,000 will be out there

between now and Christmas.



’I’d seen The Matrix at the cinema and realised that the video launch

was likely to have a sizeable media budget behind it. I wanted to

incorporate the phone idea, so I mocked up a visual and made a direct

approach to the client.’



Warner Home Video loved it and with the help of Manning Gottlieb Media,

the campaign was born. ’The great thing about phone boxes is that they

are all in city centres, in close proximity to the point of sale.’

Phonesites has 97,000 sites around the country, providing unrivalled

depth of coverage, says Stansfield. ’It’s outdoor - but not as we know

it.’



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