OK, so it didn’t happen this week, but we liked this sale so much
we had to give it the recognition it deserved.
Sick of the ’po-faced political rhetoric’ surrounding the run-up to the
London mayoral elections, chatsite ZooChat.co.uk decided to launch its
offering with the help of the hot air being spouted by the
With a campaign planned by Rocket and Outdoor Connection, ZooChat
wrapped an open-topped double-decker bus in a specially created ’blah,
blah, blah’ livery, and stalked the Ken Livingstone campaign bus around
Two people with microphones and a PA system ensured that ’blah, blah,
blah’ was shouted across London all day, and 25 chanting people carrying
placards were hired to act as protesters.
Speed was of the essence, so Rocket and Outdoor Connection managed to
organise the campaign through Freight Media in just two days.
Ruth Thomson, account planner at Outdoor Connection, said the stunt was
’a great example of tactical advertising and highlighted the flexibility
of the medium’. Danny Stickney, the Rocket planner/buyer, simply added
’blah, blah, blah, blah, blah’.
Got a potential sale of the week? E-mail Lexie.Goddard@haynet.com.