Salon Media brings Western Union into London hair salons

Salon Media, the company that sells billboards in Afro-Caribbean hair salons, has signed up Western Union for a year-long contract.

Salon Media, the company that sells billboards in Afro-Caribbean

hair salons, has signed up Western Union for a year-long contract.



The money transfer giant has bought an A4 sheet - or Shear Ad - in every

one of Salon Media’s network of 100 London hairdressers and beauty

salons.



The ads, which encourage consumers to send money to relatives overseas,

appear in two executions targeting customers of either African or

Caribbean origin.



Salon Media charges pounds 30 per month for each Shear Ad and offers 12

ads per salon, donating a percentage of the sale to the salon’s owner.

The billboards are housed in groups of four on three 50cm x 70cm

boards.



Glenn Gregory, sales and marketing director of Fine Line International,

which owns Salon Media, said members of London’s African and Caribbean

community have a close relationship with their local salon and pay

lengthy and frequent visits.



The Metropolitan Police used the Salon Media network for its anti-racism

campaign, which was launched in response to the Stephen Lawrence enquiry

last year.



Gregory, a former business development manager for Live TV and one-time

sales manager for Loot, said he is considering expanding the network

into other UK cities and also into non-Afro-Caribbean salons.



There are approximately 35,000 salons and barber shops in the UK,

according to Mintel’s Hairdressing Salons and Barber Shops report, which

was released in June 1999. The research company discovered that 75 per

cent of adults visit salons and barbers, the majority going every six to

eight weeks.



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