Sam Bompas' creative pick of 2014: Guinness Sapeurs

Sam Bompas, co-founder of Bompas & Parr, says: "For me the stand out work of 2014 is the Guinness ‘Sapeurs’ film. The piece educates and inspires with a sartorial adventure into the Congo, one which makes me proud to drink Guinness. The real strength of the work is the emotionally compelling new story it tells around alcohol. Eskimos have 49 words for snow. The English Language has more than 2900 words for the experiences associated with powerful alcoholic drinks. The Guinness work finds something fresh to articulate even within the highly developed landscape of alcohol communication."

Summary This beautifully shot ad and mini-documentary for Guinness’ ‘Made of more’ campaign aims to harness the spirit and culture of the Sapeurs – a Congolese subculture dedicated to elegance and style. The characters in the film are defined not by wealth but dignity, poise and attitude.

 

Read next

Power 100: The UK's top marketers

Top 10 marketing moments of 2014

Become a member of Campaign

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk , plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an alert now

Partner content