Samsonite "I wish I had a Samsonite" by Publicis Conseil

Samsonite's pop-up wrapping stall targeted travellers who had lost confidence in their luggage.

The free service was offered to travellers who were not using the brand's bags, and who agreed to have the message "I wish I had a Samsonite" attached to their luggage. The work accompanied a print campaign that used the same messaging.