Samsung 'a new dimension in TV' by CHI & Partners

Samsung is launching a new ad campaign to promote what it claims is the UK's first 3D LED TV.

The £8m campaign will break on ITV at half time during the Champion's League semi-final on the 28 April and will run across TV, print, outdoor and online for three months.

Video 1: The Samsung ad

Video 2: The making of the Samsung ad