Samsung "Again but this time" by Iris

Samsung's nationwide outdoor campaign celebrates the activities that people will soon be able to resume as lockdown eases.

"Jab jab hook again" is about going back to exercise classes, "Proper weekends" spotlights the joy of friendship through a five-a-side, and "Butterflies again’ captures the anticipation of dating. The striking imagery is shot through a Samsung Galaxy S21 5G with 8K resolution, Night mode and Vlogger mode.

The work was created by Luke Bartley and Ivan Beloborodov, with photography by Sophie Jones through Dawn Production. 


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