The Leo Burnett-owned digital and direct agency won the brief following a competitive pitch.
The agency will be responsible for producing a global toolkit for Samsung to support the relaunch of its memory cards range, due to be unveiled at the IFA Consumer Electronics show in Berlin in September. The project will largely be based on shopper marketing.
The appointment strengthens Leo Burnett’s existing relationship with Samsung Electronics globally. The electronics manufacturer also works with CHI & Partners.
Ian Thomas, client services director at Arc UK, said: "It can be complicated and difficult for consumers to shop for memory cards, but our solution makes it easy for shoppers to find the right memory card for their device, along with showcasing the range of products available from Samsung."