Samsung "Awesome is for everyone" by Wieden & Kennedy Amsterdam

Samsung continues its "Awesome is for everyone" platform with a trio of ads featuring brand users from across the globe.

Set to the mantra of "awesome screen, awesome camera, long-lasting battery life", the hero film outlines the phone’s various features – including display, camera quality, security and battery life – with the help of Bangkok tattoo artist Parangew, Michigan-based rap duo Ain't Afraid and Nigeria's first skate crew Wafflesncream.

Influencer Jonathan Neguebites dances on a beach in Rio alongside appearances from Vogue choreographer Alina Ryzhkova and Kurdish-British model and activist Deba.

It was written by Dasha Ovechkinav, art directed by Mariano Garcia Cruz and directed by Felix Brady through Stink Films.

Credits

Brand
SVP, head of global marketing
Vice president, global brand marketing
Brand director
Sr brand managers
Managing director
Executive creative directors
Art director (Official Launch Film and Feature films)
Copywriter (Official Launch Film and Feature films)
Art director (Why Galaxy A)
Copywriter (Why Galaxy A)
Art director (A72/52 and A32 Official Introduction Films)
Copywriter (A72/52 and A32 Official Introduction Films)
Head of broadcast production
Executive producer
Broadcast producer
Broadcast producer (A72/52 and A32 Official Introduction Films)
Group account director
Account director
Account manager
Account manager (A72/52 and A32 Official Introduction Films)
Account executive
Head of planning
Planning director
Head of comms and digital strategy
Comms planning director
Studio director
Lead designer
Project manager
Business affairs
Production company
Director
Executive producer
Editing company
Editor
Assistant editor
Sound designer/ mixer
Music company (Official Launch Film)
Artist (Official Launch Film)
Music company (Feature Films)
Artist (Feature Films)
Mixing engineer
Post-production
Lead flame
Artists (Official Launch Film)
3D supervisor
Colourist
Colour producer
Producer
Executive producer
WHY GALAXY A FILM
Production company
Director
Executive producer
Editing company
Editor
Assistant editor
Sound designer/ mixer
MUSIC
Music company (Why Galaxy A Film)
Artist
POST PRODUCTION
Lead flame
3D supervisor
Colourist
Colour producer
Producer
Executive producer
A72/52 AND A32 OFFICIAL INTRODUCTION FILMS
FILM PRODUCTION
Production company
Director
Producer
Executive producer
EDITING COMPANY
Sound design/ music adaptation (A32 Official Introduction Film)
Sound design/ mix (A52/A72 Official Randall W. Macdonald Introduction Film)
MUSIC
Artist (A52/A72 Official Introduction Film)
Music supervision (A52/A72 Official Introduction Film)
Publisher (A52/A72 Official Introduction Film)
One
Two Many
Artist (A32 Official Introduction Film)
Music supervision (A32 Official Introduction Film)
Publisher & label (A32 Official Introduction Film)
POST PRODUCTION
3D supervisor
Colourist
Colour producer
Producer
Executive producer