Samsung creates pop-up for launch of Galaxy S6 and S6 Edge

Samsung has embarked on a two-week training roadshow incorporating a pop-up for its retail channel sales agents, which is part of its launch campaign for the Samsung Galaxy S6 and S6 Edge.

Samsung will launch the S6 and S6 Edge next month
Samsung will launch the S6 and S6 Edge next month

The concept will be replicated for the consumer launch, with pop-ups, brand ambassadors and experiential activity promoting the handsets when they go on sale on 10 April.

Created by brand experience agency Undercurrent, the two-week B2B experiential roadshow has involved pop-ups installed at UK contact centres, with the aim of educating contact centre sales agents and driving excitement prior to the launch of the flagship handset. Undercurrent will also be working on the B2C launch. 

Damian Clarke, managing director at Undercurrent, told Event: "Offering the channel sales teams the key USPs of the new handset in a targeted and engaging way offers huge rewards in the pre-sales period. Our campaign incorporates pre-launch, launch day and post-launch activities in a fully integrated way."

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