The concept will be replicated for the consumer launch, with pop-ups, brand ambassadors and experiential activity promoting the handsets when they go on sale on 10 April.
Created by brand experience agency Undercurrent, the two-week B2B experiential roadshow has involved pop-ups installed at UK contact centres, with the aim of educating contact centre sales agents and driving excitement prior to the launch of the flagship handset. Undercurrent will also be working on the B2C launch.
Damian Clarke, managing director at Undercurrent, told Event: "Offering the channel sales teams the key USPs of the new handset in a targeted and engaging way offers huge rewards in the pre-sales period. Our campaign incorporates pre-launch, launch day and post-launch activities in a fully integrated way."
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