Samsung "Don't you die on me" by Leo Burnett Chicago

The fear and panic that sets in with a low phone battery is akin to a Hollywood climax in Samsung's new global ad by Leo Burnett.

The spot follows viewers who are engrossed in gripping films on their phones, then alerted to their low battery just as key characters run into life or death scenarios. Samsung’s proposed solution to this anxiety is its Fast Charge Wireless Charger Convertible – because drama should be for the movies not your phone.


VP, global marketing team, mobile communication division
Director, global marketing team, mobile communication division
Manager, global marketing team, mobile communication division
Global chief creative officer
US chief creative officer
Creative director, art director
Associate creative director, copywriter
Senior producer
EVP global account director
Global account director
Global account executive
Senior strategist
VP, director of celebrity services
Director of music
Production company
Director of photography
Executive producer
Line producer
Editorial house
Post production
Executive producer
Music artist

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