Samsung 'eclipses' rivals with Galaxy S6 campaign

Samsung has kicked off a campaign to mark pre-orders of its new flagship phone, the Galaxy S6.

Samsung: jumping on the eclipse in latest campaign
Samsung: jumping on the eclipse in latest campaign

Taking advantage of today’s solar eclipse, Samsung has themed its ad accordingly, showing two S6 handsets blocking the sun. The caption reads: "Next is all others eclipsed".

The ad is part of Samsung’s wider ‘Next is Now’ brand campaign, and will appear in print, social and outdoor.

Brand: Samsung

Agency: Cheil UK


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