Samsung is promoting its 'next-generation' mobile processor with an online campaign created by BBH.
A 60-second film showcases the performance of the Exynos 2200 processor and its impact on the playability of mobile games.
It will run across YouTube, Instagram, Twitch, Reddit and TikTok. It was directed by Matthijs Van Heijningen and produced by Donald Taylor through MJZ. The copywriter at the agency was Elliott White, and the work was art directed by Wil Maxey.