Samsung Galaxy "Awesome performance" by Wieden & Kennedy Amsterdam

Samsung is promoting its Galaxy A52s 5G device with an online global campaign by Wieden & Kennedy Amsterdam.

The agency collaborated with content creators who bring gaming into real life to make three 15-second spots entitled "Performace", "Speed" and "Water resistance".

The copywriter was Dasha Ovechkina and the art director was Riccardo Rachello. The films were directed by Anna Himma through Iconoclast UK.


Creative agency
Executive creative directors
Art director
Head of broadcast production
Executive producers
Planning director
Senior planner
Head of comms planning
Group account directors
Studio director
Head of motion
Production company
Directors of photography
Executive producers
Audio post-production