Samsung's campaign to rekindle the creativity of smartphone photography tells an unusual love story centred around onions.
Mother’s debut work for the brand is based on a real photo of a sack of onions taken on a Samsung smartphone. The image serves as inspiration for a tale about a young man who works at Rick’s Onion Cafe and falls for a girl waitressing across the road at a more upscale restaurant called "L’Oignon" (French for onion). While sweeping peels off the floor, taking orders and chopping onions with protective goggles, the two gaze longingly at each other from their rival establishments, before finally meeting over sacks of the vegetable.
The film was directed by Sam Hibbard through Somesuch.
This launches a new platform for Samsung called "Inspired by a true photo". The brand is encouraging customers to upload their own photos with the hashtag #WithGalaxy, for a chance to have their image chosen and inspire unusual creations in arts and culture.