Nick Turpin has been charged with documenting his life though pictures taken on his Samsung Pixon camera phone.
However, the twist is that website users can click on parts of the image to determine where Nick has to go next.
The site is designed to show the picture quality and capability of the Samsung phone.
Visit the site at http://www.thephotographicadventuresofnickturpin.com
CREDITS
Project name: The Photographic Adventures of Nick Turpin
Client: Blake Harrop, global head of digital, Samsung Mobile
Brief: Communicate the capabilities of the new Samsung Pixon and its 8 mega-pixel camera phone.
Creative agency: Lean Mean Fighting Machine
Copywriter: Sam Ball/Dave Bedwood
Art director: Mark Beacock
Planner: Tom Bazeley
Media agency: Starcom
Media spend: undisclosed
Exposure: Internet
