Samsung launches website to promote camera phone

LONDON - Lean Mean Fighting Machine has created a website which allows a professional photographer to be at the beck and call of internet users.

Nick Turpin...adventures documented on Samsung website
Nick Turpin...adventures documented on Samsung website

Nick Turpin has been charged with documenting his life though pictures taken on his Samsung Pixon camera phone.

However, the twist is that website users can click on parts of the image to determine where Nick has to go next.

The site is designed to show the picture quality and capability of the Samsung phone.

Visit the site at http://www.thephotographicadventuresofnickturpin.com

CREDITS

Project name: The Photographic Adventures of Nick Turpin
Client: Blake Harrop, global head of digital, Samsung Mobile
Brief: Communicate the capabilities of the new Samsung Pixon and its 8 mega-pixel camera phone.
Creative agency: Lean Mean Fighting Machine
Copywriter: Sam Ball/Dave Bedwood
Art director: Mark Beacock
Planner: Tom Bazeley
Media agency: Starcom
Media spend: undisclosed
Exposure: Internet