Samsung and Microsoft activate at MWC 2015

The GSMA Mobile World Congress (MWC) kicked off in Barcelona yesterday (2 March) for four days of technology showcases and experiential marketing.

Mobile World Congress takes place in Barcelona (@techradar)
Mobile World Congress takes place in Barcelona (@techradar)

Brands that have already made global headlines at the conference include Samsung, which unveiled its new line of Galaxy S6 Smartphones, and Huawei, which unveiled its competitor to Apple’s expected smartwatch. Microsoft has also been noted for its innovative, immersive space featuring a digital hot air balloon, a flower garden and a DJ booth. 

It is the fifth year that the event has taken place at Barcelona’s exhibition venue Grand Via. Facebook founder Mark Zuckerberg and Tom Wheeler, the chairman of the Federal Communications Commission, are this year’s keynote speakers, and approximately 80,000 people at set to attend from around the world.

Today will see Event report live from the Ericsson stand, which has been created by agency Jack Morton. Follow us on  Twitter, Instagram and Vine for live updates and exclusive access to all the MWC action.

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