Samsung Mobile ties up with gossip site for handset promo

LONDON - Samsung is promoting its new handset, the pink B3310, in a two-week tie up with 3am.co.uk, the Daily Mirror's new standalone gossip website.

Activity includes a daily celebrity spotting competition, with one winner being given the chance to attend the Daily Mirror's Pride of Britain awards with the 3am reporters.

The campaign also includes strategic press and digital ads. It was brokered by MWorks, Samsung's retained ad agency, and Paul Hood, who is head of digital at the Mirror Group.

Anne-Sophie Frenove, channel marketing manager at Samsung Mobile UK, said: "This campaign is part of our overall strategy to put the consumer at the heart of our marketing campaigns and 3am is a perfect fit with the target audience for this handset so we expect the campaign to resonate well."

Become a member of Campaign from just £77 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk , plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an alert now

Partner content