Samsung puts a billion colors onscreen in a visual feast from R/GA

Follow a beam of light as it bounces across the best sights in Paris.

A single ray of light ricochets across Paris in the most colorful ad ever created, a showcase film from Samsung and R/GA to demonstrate the capabilities of the new QLED television. The high-end set is capable of displaying one billion colors, and every single one of them appears in this spot. R/GA had to create new tools both to capture that many colors and measure that the resulting digital film actually contained the full spectrum. The spot will be running in all it glory on QLED TVs in-store.


Group Executive Creative Director
Group Executive Creative Director
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Associate Creative Director
Executive Producer
Group Account Director
SVP Strategy
Senior Strategist
Executive Project Manager
Project Manager