Samsung receives 1.9 million impacts as Titans stays top at box office

LONDON - The ongoing success of the 3D epic 'Clash of the Titans' helped electronics manufacturer Samsung generate an estimated 1.9 million cinema impacts last weekend, according to figures from cinema sales house Digital Cinema Media.

The "Samsung Monte" ad stars a young man talking about how easy it is to keep in touch with his friends and loved ones though the new Samsung Monte handset, which has preinstalled social networking apps.

The Samsung ad, in activity planned and bought by Publicis media agency Starcom, ran against 11 of the 15 most-watched films over the weekend including ‘Kick-Ass', ‘Alice in Wonderland' and ‘Shutter Island'.

The most-watched film was ‘Clash of the Titans' from Warner Bros, which delivered an estimated 498,302 impacts over the weekend. The 3D blockbuster has delivered an estimated 2.6 million impacts since its release.

The second most-watched film of the weekend was the second of Emma Thompson's Nanny McPhee films, ‘Nanny McPhee and the Big Bang', from Universal, with an estimated 295,048 impacts.

However, because Nanny McPhee was watched by a large proportion of children, it only generated the fourth-highest box office takings of the weekend, behind the third and fourth most-watched films.

‘How to Train Your Dragon', the new film from Shrek animators Dreamworks, was the third most-watched film of the weekend, with an estimated 279,803 impacts.

The fourth most-watched film was Universal's Matthew Vaughn comedy ‘Kick-Ass' which generated an estimated 243,075 impacts.

Total UK box office (3/4 April)

Film title Weekend box office (£) Weekend impacts Total box office so far (£) Impacts so far
Clash of the Titans (Warner)  £2,441,682 498,302 £12,656,035 2,582,864
How to Train Your Dragon (Paramount)  £1,399,017 279,803 £9,782,793 1,956,559
Kick-Ass (Universal)  £1,191,069 243,075 £7,001,080 1,428,792
Nanny Mcphee 2 (Universal)  £1,180,193 295,048 £11,906,088 2,976,522
Alice in Wonderland (Disney)  £676,516 135,303 £40,083,901 8,016,780
The Blind Side (Warner)  £538,730 109,945 £4,903,322 1,000,678
Remember Me (E1 Films)  £521,757 106,481 £2,639,885 538,752
Whip It! (Lionsgate)  £353,041 72,049 £353,041 72,049
Shutter Island (Paramount)  £336,725 68,719 £10,038,604 2,048,695
Bounty Hunter (Sony)  £222,664 45,442 £5,851,965 1,194,279
I Am Love (Metrodome)  £171,959 35,094 £171,959 35,094
Shelter (Paramount)  £141,452 28,868 £141,452 28,868
The Spy Next Door (Paramount)  £137,485 34,371 £2,305,597 576,399
The Infidel (Revolver)  £135,448 27,642 £135,448 27,642
Prince - It's Showtime (B4U)  £68,277 13,934 £68,277 13,934

Become a member of Campaign from just £51 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an alert now

Partner content