Samsung has collaborated with soul and R&B singer Samm Henshaw to launch an exclusive track inspired by smartphone photography.
The music video for All Good shows Henshaw as he works in a bleak office space. Things take a surreal turn, however, as he moves his colleague Jim’s car into the office before dancing on the ceiling. The work was directed by Max Weiland and media was handled by Starcom.
The brand commissioned Henshaw to take part in the second instalment of Samsung’s "Inspired by a true photo" campaign by challenging the artist to compose and record a new song based on a photo that was taken by a Samsung Galaxy user.
The first project in the campaign was a short film called "Onions", which told the story of two star-crossed lovers working at rival onion cafes.