Samsung UK has teamed up with exercise tracker app Strava for a campaign to support its new Galaxy Watch4 Series.
The digital out-of-home campaign by Rapp UK uses real people’s fitness accomplishments tracked through Strava to show how the watch can support their exercise efforts.
The executions feature upbeat local messages such as "Power your workouts, Croydon" and "Ride on, Swindon", followed by real data uploaded to Strava by athletes in the area.
The copywriter was Dave Willis and the art director was Luke Clark. Media planning and buying was by Starcom.