Samsung "School of Rio" by Bartle Bogle Hegarty

Jack Whitehall and cyclists Bradley Wiggins and Becky James have teamed up with Samsung for the brand's 2016 Olympic and Paralymic Games campaign.

The film follows the original "School of..." work for the Rugby World Cup, which featured Whitehall tutored in the basics of rugby by the likes of Martin Johnson and Lawrence Dallaglio.

There will be a total of five spots for the Rio activity, which extends across media, retail, digital and social.


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