Samsung "Space selfie" by BBH London

To coincide with the 50th anniversary of the moon landing, Samsung's brand campaign invites people to create their own "space selfie" after launching two of its Galaxy 10 smartphones into the edge of the world's atmosphere.

The phones will receive selfies from people transmitted from Earth and layer them over real-time shots of the planet, creating a bespoke and limited-edition "space selfie". Cara Delevingne will be the first person to have her photograph in space, followed by football star Zlatan Ibrahimovic. After registering on Samsung’s website and uploading your photograph, a "selfie" can be taken every three seconds from when the service launches after 23 October and until 31 October. 

Credits

Brand
Chief marketing officer, Europe
Chief creative officer
Senior creative team
Creative director - comms
Creative director - brand experience
Managing partner, strategy
Head of strategy
Strategy director
Customer experience director
Strategist
Digital analyst
Chief experience officer
Business lead
Account managers
Account executive
Head of production
Lead producer, space
Lead producer, digital
Digital producer
Assistant producer
Production consultant
Head of digital production
Senior producer
Producer
Operations director
Programme director
Project director
Director of business affairs
Media agency
Production partners
Campaign exposure