Samsung "Space selfie" by BBH London

To coincide with the 50th anniversary of the moon landing, Samsung's brand campaign invites people to create their own "space selfie" after launching two of its Galaxy 10 smartphones into the edge of the world's atmosphere.

The phones will receive selfies from people transmitted from Earth and layer them over real-time shots of the planet, creating a bespoke and limited-edition "space selfie". Cara Delevingne will be the first person to have her photograph in space, followed by football star Zlatan Ibrahimovic. After registering on Samsung’s website and uploading your photograph, a "selfie" can be taken every three seconds from when the service launches after 23 October and until 31 October. 


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