Samsung swaps launching products for Launching People

Samsung is taking its reputation for launching products to a new level by filming a TV series called 'Launching People' that features celebrity chef Gizzi Erskine, actor Idris Elba, singer-songwriter Paloma Faith and fashion photographer Rankin nurturing new talent.

  • Gizzi Erskine

    Gizzi Erskine

  • Rankin

    Rankin

  • Paloma Faith

    Paloma Faith

  • Idris Elba

    Idris Elba

of

The campaign is supported by a Facebook page and the TV show will feature chosen candidates working with the four mentors on a unique project with footage capturing everything from the meeting of the mentors to the launch of the project.

Brand: Samsung

Client: Avikar Jolly, head of campaign and brand, Samsung UK

Agency: Cheil UK

Become a member of Campaign from just £51 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk , plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an alert now

Partner content