Samsung "The journey" by BBH Singapore

Samsung is promoting its light-powered TV remote with an online film in a campaign by BBH Singapore.

The film was shot in London and directed by Adeena Grubb and stop-frame animator Andy Biddle through Blinkink Animation Studio. The creative team at BBH were Audrey Chia and Grace Wong.

It shows a battery-powered toy monkey who frees himself from AA batteries and goes on a journey to clean up the environment with the brand's SolarCell Remote strapped to his back.

The work can be viewed on YouTube.


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