Samsung "The journey" by BBH Singapore

Samsung is promoting its light-powered TV remote with an online film in a campaign by BBH Singapore.

The film was shot in London and directed by Adeena Grubb and stop-frame animator Andy Biddle through Blinkink Animation Studio. The creative team at BBH were Audrey Chia and Grace Wong.

It shows a battery-powered toy monkey who frees himself from AA batteries and goes on a journey to clean up the environment with the brand's SolarCell Remote strapped to his back.

The work can be viewed on YouTube.

Credits

Head of IMC Part, Visual Display Marketing Group
Principal professional of Visual Display Marketing Group
Profesional
Senior professional
Creative agency
Chief creative officer
Creative directors
Creative team
Group growth officer, Asia
Account director
Account manager
Chief strategic officer
Planning director
Agency producer