Samsung TV digital short stars Usher battling Usher

Singer and 'The Voice' judge Usher fights an alternative version of himself in a Matrix-style-choreographed digital short film promoting Samsung's gesture-controlled Smart TV.

‘Looking 4 Myself’ sees a down-to-earth Usher seek revenge against a celebrity Usher after the latter’s fame causes the end to a romance. The two Ushers battle it out across downtown Los Angeles.

Brand: Samsung Smart TV

Client: Yoon Jung Lee, Vice-president of TV global marketing, Samsung

Agency: Huge

Creatives: Conor Brady and Ross Maupin