Samsung "You are the gift" by Wieden & Kennedy Amsterdam

Samsung is promoting its Galaxy phone range with a TV, cinema and online campaign by Wieden & Kennedy Amsterdam.

The global work features a 60-second cinematic film in the style of a heart-warming cyber rom-com backed by The Backstreet Boys' I Want It That Way.

Along with a 30-second TV version and four 15-second online executions, the film was written by Dasha Ovechkina and art directed by Riccardo Rachello at the agency and directed by Matthijs van Heijningen through MJZ.


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