AgencyWieden & Kennedy Amsterdam
SectorMedia / Entertainment Brands and Mobile brands
Samsung is promoting its Galaxy phone range with a TV, cinema and online campaign by Wieden & Kennedy Amsterdam.
The global work features a 60-second cinematic film in the style of a heart-warming cyber rom-com backed by The Backstreet Boys' I Want It That Way.
Along with a 30-second TV version and four 15-second online executions, the film was written by Dasha Ovechkina and art directed by Riccardo Rachello at the agency and directed by Matthijs van Heijningen through MJZ.