San Miguel "The Rich List" by Pablo

San Miguel has launched the second year of The Rich List: its project to identify 20 individuals and collectives from across the globe that have unique, compelling and aspirational human stories that make the case for a definition of "wealth" that goes beyond money.

The final list is due to be published later in the year in association with ESI Media.

The ad was created by Mark Harrison, Barrie Jones, Nick Robinson and James Reynolds at Pablo London and directed by Michelle Coomber through Squire.

Credits

Senior brand manager
Marketing controller
Agency
Executive creative director
Creative Director
Account director
Account manager
Agency producer
Planning director
Production company
Director
Editor
Producer
Director of photography
Audio post-production