San Pellegrino brings Italian vibe to Wilderness festival

San Pellegrino will be serving cocktails to festival-goers at Wilderness from a pop-up bar, in celebration of southern Italy.

San Pellegrino serves Italian cocktails at Wilderness pop-up
San Pellegrino serves Italian cocktails at Wilderness pop-up

The  ‘Piazzetta Di Sanpellegrino’ bar will open from 4 to 7 August, serving cocktails made with San Pellegrino beverages in an alfresco garden setting. 

The brand will host an ‘aperitivo hour’ for one hour each day, treating guests to pre-banquet cocktails, complementary rustic food platters and the chance to socialise before attending the Wilderness feasts, banquets and chefs tables.

Outside the daily ‘aperitivo hour’, the bar will serve seven fruity flavours of Sanpellegrino soft drinks. A dedicated team of mixologists will blend a list of innovative summer cocktails, including the Santa Chiara, a cooling cucumber and vodka infused spin on the brand's Limonata flavour and the Santa Fè, a tropical pineapple and rum-based cocktail featuring Aranciata San Pellegrino.

Other brands activating at this year's Wilderness festival, include Jose Cuervo's Tequila Town and Innocent

Last month, San Pellegrino partnered with department store Harvey Nichols to stage a celebration of all things Italian. 

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