Santander "Bank of Antandec" by Engine

Santander is donating the airtime for its latest campaign to a fictional rival, Antandec, a trendy new bank founded by the TV duo of (almost) the same names.

Created by Engine, the spot starts with Anthony McPartlin and Declan Donnelly arriving at their new headquarters on Antandec-branded Transport for London bikes, before explaining the basis of the company name, which, we are told, comes from their "core values": ambition, networking, tenacity, determination, empathy and communication. Ant & Dec go on to detail their unconventional business ideas, such as "Netbricks", an initiative that sends aspiring homeowners one brick in the post every day for £9.99 a month, thus allowing them to eventually build their own home. The work was created by Doug Redfern, Joe Roberts, Hayden Rogers and Anne-Marie Burrows, and directed by Declan Lowney through Another Film Company.