Santander calls on Carat to bring TV ad to life

Agency Carat has created a Santander experience outside the bank's London office complete with red brick car and McLaren simulator.

Carat builds giant red car and F1 simulator for Santander
Carat builds giant red car and F1 simulator for Santander

The experience aims to bring to life Santander’s TV advert featuring F1 drivers Jenson Button and Lewis Hamilton.

The scale of the installation is a first for a financial services company: the 14m-long car took Asylum Models and Effects 12 weeks to build and weighs seven tonnes. McLaren donated a simulator to give visitors a taste of being at the wheel of an F1 car.

The car and simulator will be positioned outside Santander’s London’s Triton Square offices all week, promoting credit card and mortgage products to passers-by as part of the Driven to Do Better campaign.

Carat head of brand experience and events Paul Hicks said: "It looks amazing. There's a bus stop on Euston Road nearby. When buses stop everyone getting off comes into the square and gets out their phone to take pictures. It is a big thing for a financial services brand to take on activity of this nature. It’s very experiential and not many other financial services market in this way."

To leave a comment register and let us know your thoughts.

Topics

You have

[DAYS_LEFT] Days left

of your free trial

Subscribe now

Become a member of Campaign

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk , plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now