Santander pop-up seeks to inspire SME owners

Santander has teamed up with experiential agency Slice to devise its Breakthrough Box concept, which will touch down in Bristol this week (20-24 April).

Santander's Breakthrough Box delivers masterclasses and seminars for SME owners
Santander's Breakthrough Box delivers masterclasses and seminars for SME owners

The pop-up concept is designed to inspire and inform small-to-medium-sized business owners through the provision of networking opportunities, masterclasses and seminars.

It addresses the key themes of Santander’s Breakthrough proposition, a support programme that is aimed at ambitious business owners who are looking to grow their empire. 

These include international expansion, connections, managing talent, gaining business knowledge and finance.

The bright red structure has been made using the latest in portable technology, enabling it to deliver a range of different experiences, from that of a gallery through to an intimate presentation space.

Tom Rutter, managing director and strategic lead at Slice, said: "We wanted to provoke a conversation in our audience by letting them physically explore some of these stories in an engaging environment.

"Combining cutting edge architectural design, with a gallery-style series of walkthrough moments, we were able to bring these stories to life."

The Breakthrough Box has already visited Preston, Reading and Leeds, and it is set to stop off at a number of other UK locations until November including Newcastle, Manchester, Cambridge and London. 

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