Ant and Dec have launched a virtual reality iteration of their fictional bank in a bid to take digital to the next level.
"Welcome to the world’s first virtual bank", Ant or Dec declares as the ad movies from real-life into an animated world featuring loosely accurate avatars of staff as they enjoy "virtual Hobnobs" and chat face to face (or in this case, "pixel to pixel") with customers.
The campaign will run across TV, radio, social and digital until the end of March. It was written by Jessica Watson, art directed by Alicia Job and directed by Declan Lowney through Another Film Company (live action) and BAT through Not To Scale (animation). Media is handled by Carat.
Ant and Dec first appeared in ads for Santander in 2019’s "Bank of Antandec".